CUSTOMER REVIEWS: THE HOW-TOS OF ASKING AND RECEIVING GOOD FEEDBACK
WHY CUSTOMER REVIEWS ELEVATE BUSINESSES
It is an established fact that customers’ trust is fading on a large scale towards online stores and businesses. Getting positive customer reviews is now seeming too far-fetched. As such, businesses need to elevate their brand and create this trusted relationship with their customers once again. This leads to getting and receiving good customer feedback. Simply, the algorithm works in a way that if a business is receiving positive reviews, there are happy and satisfied customers.
Today, a business should be able to keep up with the competitive online marketplace. Accumulating positive customer reviews elevates your business one notch higher. As customers share good experiences with your brand, you’ll likely expect that other visitors will try to see this for themselves. As such, asking for customers’ feedback should not be seen as a daunting task. All you have to do is ask and let your customers share their honest and raw feedback. For example, this is how the premier essay reviews were written.
THE HOW-TOS OF ASKING GOOD CUSTOMER REVIEWS
1. SOLICIT REVIEWS AT THE PERFECT MOMENT
Asking for good customer reviews means asking at the perfect moment where customers enjoy the journey with your business. This means that they either love the product or are in awe of the service you provide for them. Just think about it: if you ask a customer for a review at the wrong time, you’ll likely receive negative feedback. Simply, it’s all about the perfect timing.
You can ask for customer reviews at some strategic moments like when a customer reorders a product, tags your business in a social media post, spends time browsing your business’ website, or refers your brand to a friend or another customer.
2. MEET YOUR CUSTOMERS
If you want to maintain that close relationship with customers, don’t think twice to add a personal touch in asking for their positive reviews. You can do this over a cup of coffee, a lunch date, or a special event hosted by your company. Invite your customers and keep things conversational.
Also, you can ask them for their opinions about the product. Let them know that you value their honest feedback and that your company is more than happy to optimize their brand and customer service.
3. ASK OPEN-ENDED QUESTIONS
Essentially, you don’t need to ask for a customer review right away. Build up the momentum and when you know that the timing is right, cut right to the chase. Start an easy conversation with your customers by asking open-ended questions. You can ask questions like, “How was your experience with the product?” or “How was your experience with our customer service?”.
These questions will give you a hint if your customers share a good experience with your brand. In turn, you can now ask for them to leave their reviews or feedback on the product. By using open-ended questions, you are genuinely asking for customers’ reviews without having the need to sugarcoat their feedback.
THE HOW-TOS OF RECEIVING GOOD CUSTOMER REVIEWS
1. USE MULTIPLE PLATFORMS FOR CUSTOMER REVIEWS
Getting a lot of customer reviews means that you need to ask for them through multiple channels. As such, using third-party websites for customers to leave their reviews is vital in seamlessly asking for good customer feedback. For example, in the U.S., Yelp and Facebook are the two most trusted sources of customer feedback. With this in mind, make sure that you keep your brand’s profile between these sites.
Regularly monitor customer reviews from these niche sites. Also, you can accumulate feedback from customers which you can use for online marketing and advertising.
2. SEND INCENTIVES OR DISCOUNT COUPONS
It is notable to remember that your customer’s time is valuable – and so is yours. As such, it is strategic that you give a reason or a positive reinforcement for the customers to leave their reviews. You can do this by sending incentives or discount coupons after a customer leaves his or her feedback. Also, you can offer gift cards for online shopping or for a cup of coffee.
3. ADDRESS ALL REVIEWS – EVEN THE NEGATIVE ONES
When you receive negative feedback from a customer, treat this as a learning opportunity to grow and elevate your brand. As such, you don’t need to respond defensively without coming to a resolution. No business is perfect – and so is your company. Make sure that you still respond politely to the customer’s review. In the long run, negative reviews will help you optimize your brand in the areas that you need improvement.
