5 Tips For Branding Your New Business
If you’re starting a new business, or perhaps re-branding an existing one, there are many elements you need to juggle to launch successfully and establish your brand. One of your goals is likely to get noticed so you can connect with potential clients and generate buzz, and once you have your customer’s attention, you want to keep their business! Branding can go a long way in helping imprint your business in people’s minds and let you stand out in your sector, and there are tools to help, such as using the domain lookup feature.
1. Secure Your Domain Name
Once you have chosen a name for your business, you want to secure that domain name for your website. This unique URL should ideally be the name of your business, or, if you’re using your own name, be distinct so internet searches will direct to your website. Namify offers a fast, easy-to-use domain name feature to help you secure your website URL and get started on your website.
2. Link Your Social Media
Social media is integral for connecting with and reaching your customers. Even if you only plan to use a limited number of social media sites, such as Facebook or Twitter, claiming your social media handles so they match your business website is a good way to ensure consistent branding across all platforms. Namify offers a tool that lets you generate social media handles that match your domain name. If your desired usernames are already taken, you can find alternatives that resonate with your brand.
3. Maximize Your SEO
Search engine optimization is how your website is ranked in searches. You want your links to show up on the first page of results, ideally at the top of the page. Keywords relevant to your business and used within the metadata and the content of your website and social media, such as hashtags, help search engines rank your website based on keyword searches. You can also establish authority for your page and brand by having other reputable sites link to your webpage.
4. Create Engaging Content
Every business should have a blog — it’s a great way to offer information, news, and updates, and it also creates a platform for you to be seen as an authority in your field. Blog posts can be linked to from other sites, or get shared organically by customers who enjoy your content and find it helpful. Additional methods of content creation can come from podcasts or videos. Every source of the content should have engaging, relevant, and topical information related to your business so your brand is seen as an expert in your field.
5. Link And Let Link
As mentioned, search engines rank websites based on many criteria, but one way to improve your SEO is by establishing your brand as an authority. When other legitimate sites link to your content, and when you link to other reputable sources, the algorithms place your website higher in the results. This gets you more visibility and helps your brand stand out.
Working with a digital brand consultant can significantly enhance this process. These experts specialize in positioning your brand effectively online, ensuring that your content is optimized and that your digital presence is cohesive and strong.
Branding is an ongoing practice for businesses and takes time and attention to grow, but is well worth the effort to make your company stand out in your field.
